Glam AI Case Study
About
GlamAI is a cutting-edge generative visual-AI platform. It started as a viral photo-and-video filter app and evolved into an AI-powered creative platform, offering eye-catching visual effects, realistic transformations, and a freemium-plus-coin model that keeps users engaged with fresh, personalized content every day.
The Challenge: Breaking Through User Engagement Barriers
In the competitive world of visual AI, GlamAI faced a critical challenge common to many innovative startups: how to transform casual users into loyal subscribers. What began as a platform for creative photo filters was struggling to convert user interest into sustainable revenue.
GlamAI aimed to boost user engagement, improve retention, and increase subscription conversion rates. To achieve this, they sought a deeply personalized push notification strategy tailored to distinct user segments.
