Understanding the Difference: SDK vs. No-SDK Approach for Push Notifications
min read
July 31, 2023

Understanding the Difference: SDK vs. No-SDK Approach for Push Notifications

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In the fast-paced world of mobile marketing, engaging users effectively is crucial for success. Push notifications have emerged as a powerful tool for connecting with app users and driving customer engagement. Traditionally, push notification implementation involved integrating Software Development Kits (SDKs) into mobile apps. However, this is a time taking process which slows down the execution of a lot of marketing activities.

But what’s the fundamental difference between the SDK and no-SDK approaches and how does's no-SDK platform find that perfect fit for your brand?

Understanding SDK: The basics

SDK, short for Software Development Kit, is a collection of software tools and libraries that developers integrate into their mobile apps to enable specific functionalities. In the context of push notifications, SDKs allow developers to incorporate push notification capabilities into their applications. These SDKs are provided by various push notification service providers, making it easier for developers to access their services. While SDKs have been widely used, they do come with some challenges.

  • Integration Complexity: Integrating an SDK into a mobile app can be a time-consuming process. It involves modifying the app's codebase to accommodate the additional functionalities, which can lead to potential bugs and conflicts.
  • Frequent Updates: Push notification service providers often release updates to their SDKs, requiring app developers to update their codebase frequently. Failure to do so may result in compatibility issues or missed opportunities for leveraging new features.
  • Increased App Size: Incorporating an SDK can increase the size of the app, affecting download times and potentially leading to user dissatisfaction.
  • Limited Flexibility: App developers may find themselves restricted to the features and capabilities provided by the SDK, limiting their ability to customize the push notification experience.

Introducing the No-SDK Approach with is a solution that addresses the challenges of traditional SDK-based push notification systems. The no-SDK approach simplifies the process of implementing and managing push notifications, offering numerous advantages for app developers and marketers.
  • Effortless Implementation: With's no-SDK platform, app developers can integrate push notifications without the need to modify the app's codebase. This greatly simplifies the process and reduces the time required for implementation.
  • Complete transparency: Allows you to access realtime information on the performance of your marketing campaigns. With AI-powered content recommendations, there is an almost infinite variety of A/B tests that you can run on different parameters for your push notification messaging.
  • Minimal App Size Impact: By eliminating the need for additional SDKs, the app size remains unaffected, allowing for faster downloads and improved user experience.
  • Customization and Control:'s no-SDK platform offers a high level of customization, allowing app developers to tailor the push notification experience to suit their app's branding and user preferences.

Adopting a no-SDK approach enabled
Modern Warships to drive +27% revenue with AI- driven push notifications.

Bottom Line

Push notifications are a powerful tool for driving customer engagement in mobile apps. While SDK-based push notification systems have been widely used, the no-SDK approach offered by presents a more streamlined and user-friendly alternative. With its effortless implementation, automatic updates, and customization options,'s no-SDK platform empowers app developers and marketers to focus on engaging their users without being burdened by complex integration processes to boost customer engagement, understand their audience better, and get faster, more transparent results.