Push notifications have become an essential aspect of modern communication, and their use is expected to continue to grow in the future. As technology advances, push notifications will become even more innovative, and businesses will need to adapt to stay ahead of the curve. Here are some emerging trends and technologies in push notifications:
Chatbots: Chatbots can be used to automate push notifications and provide personalized experiences for users. For example, a chatbot could send a push notification to a user with a personalized message based on their previous interactions with the app or website.
Augmented Reality: Augmented reality can be used to create interactive push notifications that engage users in new and exciting ways. For example, a retail app could send a push notification that allows users to try on virtual clothes using augmented reality.
Voice-Based Notifications: Voice-based notifications are becoming more common as voice assistants like Siri and Alexa become more popular. Voice-based notifications can be used to provide hands-free access to information and alerts.
According to a study by Airship, basic personalization improves open rates by 9%, and sending targeted push notifications enables a retention rate of 39% for 11+ sessions. Additionally, sending broadcast messages enables a retention rate of 21%. As of 2017, the percentage of push notifications that had been segmented had climbed to 85%, as compared to 65% in 2015.
These statistics demonstrate the importance of personalization and segmentation in push notifications. In the future, push notifications will continue to evolve and become even more innovative. As technology advances, businesses will need to adapt to stay ahead of the curve. By using emerging technologies like chatbots, augmented reality, and voice-based notifications, businesses can create push notifications that engage users in new and exciting ways. It's important to remember that push notifications should provide value to the user and respect their privacy rights. By implementing effective push notification strategies, businesses can build stronger relationships with their audience and drive success in the digital age.