Push notifications are a powerful tool for engaging with customers and driving repeat purchases post-sale. By leveraging push notifications, brands can foster relationships with customers, encourage loyalty, and ultimately drive revenue. Here are five real-world examples of brands that have effectively used push notifications to build post-sale customer relationships:
JetBlue: JetBlue uses push notifications to remind customers to check in for their flights and provides in-flight status updates for those who opt in. This post-sale engagement strategy helps keep customers informed and engaged, ultimately leading to a more seamless travel experience and fostering brand loyalty.
Netflix: Netflix leverages push notifications to deliver personalized recommendations and updates based on each customer's viewing history. By providing tailored content suggestions, Netflix enhances the post-sale experience and encourages repeat usage, ultimately driving customer loyalty and satisfaction.
H&M: H&M effectively retargets customers through push notifications, delivering personalized messages and special deals based on individual interests and browsing behavior. This post-sale engagement strategy keeps customers informed about relevant products and promotions, leading to increased repeat purchases and brand loyalty.
Rue La La: Rue La La utilizes push notifications to re-engage customers who haven't interacted with the app in a while. By delivering personalized messages and offers, Rue La La encourages customers to return to the app and make additional purchases, ultimately driving post-sale engagement and loyalty.
MyFitnessPal: MyFitnessPal sends timely push notifications to users based on their in-app behavior, such as logging a meal or achieving a fitness goal. By delivering relevant and personalized messages, MyFitnessPal enhances the post-sale experience, encourages continued app usage, and fosters brand loyalty.
These examples demonstrate how brands have effectively used push notifications to build post-sale customer relationships, foster engagement, and encourage repeat purchases. By delivering personalized and timely messages, these brands have been able to create a more seamless and rewarding post-sale experience for their customers, ultimately driving loyalty and satisfaction.