Recovering Abandoned Carts: A Guide to Using Push Notifications Effectively
In the world of e-commerce, abandoned carts are a common issue that can lead to lost sales and revenue. However, push notifications can help businesses recover these abandoned carts and boost their sales. In this blog article, we'll explore how to use push notifications effectively to remind users about abandoned shopping carts and encourage them to complete their purchase. We'll also provide five brand examples in the e-comm space that have leveraged this strategy and benefitted.
How to Use Push Notifications for Abandoned Cart Recovery
- Personalization: Address the user by their name or include relevant details about their abandoned cart to improve open rates.
- Timing: Send notifications shortly after users add items to their cart but don't complete the purchase.
- Value: Ensure that the messages conveyed through push notifications provide value and relevance to the user.
- Balance: Strike a balance between being helpful and being intrusive, respecting users' preferences.
- Consistency: Ensure that the messages conveyed through push notifications are consistent with other marketing channels like email or social media to reinforce the message and engagement.
- Feedback: Encourage users to provide feedback about their abandoned cart experience through push notifications, showing that you value their opinions and helping improve your checkout process.
Brand Examples of Successful Abandoned Cart Recovery
- Shopney: Shopney offers a solution to turn Shopify stores into mobile apps, enabling businesses to automate abandoned cart recovery using push notifications.
- Swrve: Swrve provides insights and best practices for using push notifications to reduce cart abandonment and improve app practices.
- VWO: VWO shares action-oriented insights and ready-to-use push templates to help businesses combat cart abandonment and potentially increase sales.
- PickyStory: PickyStory enables e-commerce brands to reduce cart abandonment by sending targeted and timely push notifications to remind users of their abandoned carts.
- PushEngage: PushEngage offers automatically triggered abandoned cart push notifications to help e-commerce sites recover lost revenue and increase conversions.
Conclusion
Push notifications can be a powerful tool for e-commerce businesses looking to recover abandoned carts and boost sales. By personalizing messages, timing them appropriately, providing value, maintaining a balance, ensuring consistency, and encouraging feedback, businesses can effectively use push notifications to re-engage users who have abandoned their carts and guide them back to the purchase journey. Including real-world examples of successful abandoned cart recovery strategies, this blog article demonstrates the potential of push notifications in addressing this common e-commerce challenge.