Push Notifications for Cart Abandonment: Strategies to Recover Lost Sales

To effectively recover lost sales due to cart abandonment, businesses can leverage push notification strategies. Here are five brands that have successfully used push notifications to address cart abandonment:

1. Personalization: Address the user by their name or include relevant details about their abandoned cart to improve open rates.
   ‍
2. Timing: Send notifications shortly after users add items to their cart but don't complete the purchase.
   ‍
3. Relevant Copy: Make the notification sound like your brand by using your brand tone and tailoring the notification to fit. For instance, if you sell headphones, you can use phrases like "improve the way you enjoy music" or if you're a fashion brand, you can nudge shoppers to "upgrade their wardrobe".
   ‍
4. Use of Emojis: Add emojis to make the abandoned cart notification more creative and playful. Emojis can also indicate tone or build excitement for the shopper.
   ‍
5. Urgency Words: Phrases like 'Limited time offer' and 'expires soon' increase urgency over the abandoned cart and drive faster action.
   ‍
6. Offer Incentives: Add a discount or a shareable discount link to the abandoned cart notification to incentivize shoppers who have abandoned their carts.
   ‍
7. Create a Sense of Urgency: Use push notifications to create a sense of urgency to encourage users to complete their purchase.
   ‍
8. Feedback Encouragement: Encourage users to provide feedback about their abandoned cart experience through push notifications to improve the checkout process and show that you value their opinions.

By implementing these strategies, businesses can effectively use push notifications to re-engage users who have abandoned their carts, guide them back to the purchase journey, and ultimately reduce cart abandonment rates while enhancing customer satisfaction and loyalty.

1. Swrve: Swrve provides insights and best practices for using push notifications to reduce cart abandonment. They emphasize the importance of personalization and timing in engaging users and recovering abandoned carts.
   ‍
2. VWO (Visual Website Optimizer): VWO offers ready-to-use push notification templates to combat cart abandonment. These templates can be a valuable resource for businesses looking to implement effective push notification strategies.
   ‍
3. PickyStory: PickyStory enables e-commerce brands to reduce cart abandonment by sending targeted and timely push notifications. Their focus on targeted messaging and timely delivery aligns with best practices for cart recovery.
   ‍
4. PushEngage: PushEngage offers automatically triggered abandoned cart push notifications to help e-commerce sites recover lost sales. Their emphasis on automation can be beneficial for businesses looking to streamline their cart recovery efforts.
   ‍
5. PushOwl: PushOwl provides tips and best practices for optimizing abandoned cart reminders via push notifications. Their insights can help businesses improve the effectiveness of their push notification strategies for cart recovery.

By studying the approaches of these brands, businesses can gain valuable insights into how to effectively use push notifications to recover abandoned carts and boost conversions.