E-commerce brands can leverage push notifications for customer engagement beyond promotional offers by using creative and innovative strategies. Here are five real-world examples of brands that have successfully implemented creative push notifications to engage with users:
Netflix: Netflix uses push notifications to inform users about new releases and updates. They often use emojis and engaging language to create excitement and curiosity around the content.
Swarm: Swarm, a location-based social networking app, uses push notifications to inform users about nearby events, check-ins, and promotions. This helps keep users informed and engaged with the app.
Quiz up: Quiz up, a trivia app, uses push notifications to remind users about ongoing quizzes, challenge them to beat their high scores, and inform them about new quiz packs. This keeps users engaged and encourages them to return to the app.
Duolingo: Duolingo, a language learning app, uses push notifications to encourage users to practice and complete lessons. They often include motivational messages and rewards for consistent practice.
Buzzfeed News: Buzzfeed News uses push notifications to inform users about breaking news, trending stories, and personalized content recommendations. This keeps users informed and engaged with the app, driving them to return for more.
These examples demonstrate how e-commerce brands can use creative push notifications to engage with users beyond promotional offers. By understanding the psychology of consumer behavior and crafting messages that resonate with users, brands can create a more personalized and engaging experience through push notifications.