Push notifications are a powerful tool in a broader multichannel marketing strategy. They can be used to engage with customers in real-time, provide personalized content, and drive conversions
Here are some examples of successful integrated campaigns that have used push notifications as part of their multichannel approach:
- Sephora: Sephora uses push notifications to alert customers about new products, promotions, and events. They also use push notifications to remind customers about items left in their cart and to provide personalized product recommendations based on their browsing history. So it's a perfect blend of marketing communications as well as promotional content. The content is created in a such a manner that it is exciting, engaging and FOMO-driving. This makes the user want to take immediate action otherwise they will miss out.
- Starbucks: Starbucks uses push notifications to promote their loyalty program and to send personalized offers to customers based on their purchase history. They also use push notifications to notify customers when their order is ready for pickup. What's more is that Starbucks does an amazing job at geo targeting their notifications. So, if you're in a locality with a Starbucks just around the corner, you'll most likely receive a notification with the offers available to you.
- Uber: Uber uses push notifications to provide real-time updates on ride status, estimated arrival time, and driver information. They also use push notifications to promote new features and services. Now here's something that all of us as users love - Offers and discounts. But what use is an offer if you cannot redeem it? And here's where Uber's genius comes into play. They have created some amazing notifications that are relevant to your immediate location. Driving the need for a ride with the excitement of getting a discount on it!
- Spotify: Spotify uses push notifications to promote new releases, personalized playlists, and upcoming concerts. They also use push notifications to remind customers about their subscription and to provide personalized recommendations based on their listening history. Are you a Beatles fan? Then you've probably received this notification driving those nostalgic beats with iconic timing!
- Amazon: Amazon uses push notifications to notify customers about order updates, delivery status, and personalized product recommendations. They also use push notifications to promote their Prime membership program and to provide exclusive deals to members. Now, we often tend to get lost in the hundreds of pages that Amazon listings have. But how do you get someone to actually convert to a purchasing customer? By nudging them with personalised messages!
In summary, push notifications can be a valuable part of a multichannel marketing strategy. By integrating push notifications with other channels such as email, social media, and SMS, brands can provide a seamless and personalized experience for their customers. Successful integrated campaigns from Sephora, Starbucks, Uber, Spotify, and Amazon demonstrate the power of push notifications in driving engagement and conversions.