Blog
/
Personalisation in multi-channel communication through push notifications and emails. How is Sephora staying on top?
2
min read
November 2, 2023

Personalisation in multi-channel communication through push notifications and emails. How is Sephora staying on top?

push opt-in

Sephora is a beauty retailer that has been successful in leveraging personalization in multi-channel communication to drive customer engagement. Sephora uses push notifications and emails to communicate with its customers and provide them with personalized recommendations, promotions, and offers. Here are some examples of how Sephora is staying on top by leveraging personalization in multi-channel communication:

Push Notifications:

Omnichannel Promotions: How to Use Geo-fencing to Drive In-store Traffic

  1. Personalized recommendations: Sephora uses push notifications to send personalized recommendations to its customers based on their purchase history and preferences. For example, they may send a push notification with a message like "We noticed you recently purchased a moisturizer. Here are some other products you might like." This approach has been highly effective in driving user engagement and increasing sales.
  2. Promotions and offers: Sephora uses push notifications to send promotions and offers to its customers. For example, they may send a push notification with a message like "Get 20% off your next purchase with this code." This approach has been highly effective in driving user engagement and increasing sales.

Emails:

Sephora's Lifecycle-Centric Email Marketing Strategy | Sailthru

  1. Personalized recommendations: Sephora uses email to send personalized recommendations to its customers based on their purchase history and preferences. For example, they may send an email with a message like "Based on your recent purchases, we think you might like these products." This approach has been highly effective in driving user engagement and increasing sales.
  2. Promotions and offers: Sephora uses email to send promotions and offers to its customers. For example, they may send an email with a message like "Get a free gift with your next purchase of $50 or more." This approach has been highly effective in driving user engagement and increasing sales.
  3. Loyalty program: Sephora's loyalty program is well-orchestrated across every channel, including email. They use customer profile details, from first name to buying habits to answers to quizzes, across channels to provide personalized recommendations and promotions. This approach has been highly effective in driving user engagement and increasing sales.

In conclusion, Sephora has been successful in leveraging personalization in multi-channel communication to drive customer engagement. By using push notifications and emails to provide personalized recommendations, promotions, and offers, and by using a well-orchestrated loyalty program across every channel, Sephora has been able to drive user engagement and increase sales. As the retail industry continues to evolve, it will be interesting to see how Sephora adapts its personalization strategy to stay ahead of the competition.