Push notifications are a powerful tool for engaging with users, but they can be ineffective if they are not tailored to the user's preferences. Localization is crucial for cross-channel communication with a global audience. In this blog article, we will explore how AI can be used to tailor push notifications based on regional preferences and cultural nuances.
Importance of Localization
Localization is the process of adapting content to meet the language, cultural, and other specific requirements of a particular region or country. It is essential for businesses to localize their push notifications to ensure that they are relevant and engaging to their target audience. According to a study by MoEngage, hyper-localized campaigns targeting people who hadn't ordered bread in the past resulted in a 21.65% improvement in engagement.
There are several strategies that businesses can use to localize their push notifications. One approach is to use the UNNotificationServiceExtension approach, which allows for the localization of iOS push notifications based on the app's language. Another approach is to use the /push or /schedules APIs, with a localizations array in the request. This allows for the creation of localized content based on language information or locale.
AI can also be used to optimize push notification campaigns. AI-based optimization engines like MoEngage's Sherpa can analyze the performance of each variant, deduce the best one, and alter the ongoing campaign to send out the best-performing variant to the maximum number of users.
In conclusion, localization is crucial for cross-channel communication with a global audience. Businesses can use various strategies to localize their push notifications, including the UNNotificationServiceExtension approach and the /push or /schedules APIs. AI-based optimization engines like MoEngage's Sherpa can also be used to optimize push notification campaigns. By tailoring push notifications based on regional preferences and cultural nuances, businesses can improve engagement and build stronger relationships with their users.