Leveraging’s Predictive Segments for Maximum ROI
min read
June 10, 2024

Leveraging’s Predictive Segments for Maximum ROI

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Leveraging's Predictive Segments for Maximum ROI

As mobile app marketers, we're constantly seeking ways to optimize our push notification campaigns for maximum return on investment (ROI). One powerful tool that can help us achieve this is's predictive segments feature. In this article, we'll explore how leveraging predictive segments can enhance the effectiveness of your push campaigns and drive higher ROI.

Understanding Predictive Segments

Predictive segments are AI-powered user groups that are dynamically generated based on predicted future behavior.'s machine learning algorithms analyze vast amounts of user data to identify patterns and forecast how users are likely to engage with your app in the coming days and weeks. This allows you to create highly targeted push campaigns that speak directly to each user's predicted interests and actions.

Benefits of Using Predictive Segments

By incorporating predictive segments into your push notification strategy, you can unlock several key benefits:

  1. Increased Engagement: Sending push notifications tailored to each user's predicted preferences and behaviors leads to higher open rates and click-throughs.
  2. Improved Retention: Keeping users engaged with relevant, timely push notifications helps reduce churn and retain more of your valuable audience.
  3. Higher Conversions: Driving users to take desired actions like making purchases or completing onboarding with personalized push messaging boosts conversion metrics.
  4. Optimized ROI: Combining these engagement, retention, and conversion improvements results in a better return on your push notification investment.

How to Leverage Predictive Segments

To start leveraging predictive segments for your push campaigns, follow these steps:

  1. Connect your app data to Integrate your mobile analytics platform with to feed user behavior data into the predictive algorithms.
  2. Segment users based on predicted behavior: will automatically generate predictive segments like "Likely to churn", "Likely to make a purchase", "Likely to complete onboarding", etc.
  3. Create push campaigns tailored to each segment: Craft push notification content that speaks directly to the predicted interests and actions of each user group.
  4. Schedule and send your push campaigns:'s AI will determine the optimal send times and frequencies for each predictive segment to maximize engagement.
  5. Analyze results and optimize: Track the performance of your predictive segment campaigns and use's analytics to identify areas for improvement.

Case Study: Qure Trading App

Qure, a popular trading and investments app, used's predictive segments to boost the ROI of their push notification campaigns. By targeting users predicted to be likely to make a trade with personalized push notifications, Qure saw a 2x increase in click-through rates and a 30% lift in trading activity.


Leveraging predictive segments is a powerful way to enhance the effectiveness of your push notification campaigns and drive higher ROI. By sending targeted, relevant push messages to users based on their predicted future behavior, you can increase engagement, improve retention, boost conversions, and ultimately get more value from your push marketing efforts. To get started, connect your app data to and let their AI-powered predictive segments work their magic.