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Discover how LinkedIn increased daily active users by 50% and job applications by 30% through strategic push notifications
3
min read
June 28, 2024

Discover how LinkedIn increased daily active users by 50% and job applications by 30% through strategic push notifications

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Elevating Your Career: How LinkedIn's Push Notifications Empower Professionals

In the ever-evolving world of professional networking and career development, LinkedIn has emerged as the undisputed leader, thanks in no small part to its strategic use of push notifications. By leveraging this powerful communication channel, the platform has been able to keep its users informed, engaged, and empowered to achieve their career goals.

The Rise of Mobile in Professional Networking

LinkedIn app sends these notifications multiple times a day until you go in  the app and read all the notifications you swiped away : r/assholedesign

LinkedIn has recognized the growing importance of mobile in the world of professional networking. With the majority of its users accessing the platform through their smartphones, the company has made a concerted effort to optimize the mobile experience and put push notifications at the forefront of its engagement strategy.

"The mobile user is at the core of LinkedIn's strategy," says the platform's Head of Product. "Our push notifications are designed to be a personal career concierge, guiding our users to the opportunities and insights that can help them thrive in their professional lives."

To achieve this, LinkedIn has integrated push notifications as a key component of its omnichannel approach, leveraging the immediacy and personalization of this communication channel to keep its users informed, engaged, and empowered.

Driving Engagement and Career Advancement

LinkedIn's strategic use of push notifications has yielded impressive results, particularly in the areas of user engagement and career advancement.

Boosting Daily Active Users

Through their targeted push notification campaigns, LinkedIn has achieved a 50% increase in daily active users. The timely notifications, which inform users about new connection requests, job opportunities, and relevant industry news, have helped drive significant traffic to the platform, leading to higher user engagement and retention.

Increasing Job Applications

LinkedIn's push notification strategy has also been instrumental in driving job applications through the platform. By sending personalized alerts about open positions that align with a user's skills and experience, the company has been able to facilitate more successful job matches and career transitions.

In fact, LinkedIn has reported a 30% rise in job applications submitted through the platform as a direct result of their push notification efforts.

Enhancing Professional Networking

Beyond just job opportunities, LinkedIn's push notifications play a crucial role in enhancing the overall professional networking experience for its users. By alerting them to new connection requests, updates from their network, and relevant industry discussions, the platform helps users stay engaged and build meaningful relationships within their professional community.

This level of connectivity and engagement has been a key factor in LinkedIn's success, as users are more likely to view the platform as an indispensable tool for career growth and development.

Personalization and Relevance

At the core of LinkedIn's push notification strategy is a deep commitment to personalization and relevance. By leveraging user data and behavior, the platform is able to create highly targeted and contextual notifications that resonate with each individual user.

Leveraging User Data

LinkedIn collects a wealth of data on its users, including their professional experience, skills, interests, and career aspirations. This information is then used to segment the user base and create push notification campaigns that are tailored to each user's unique needs and goals.

"We're not just sending generic notifications to our entire user base," explains the Head of Product. "We're using data to understand what each individual user wants and needs, and then crafting messages that speak directly to those preferences."

Delivering Relevant Content

LinkedIn And The Limits Of “Desktop” Marketing On Mobile -  Business2Community

By sending push notifications that are relevant to each user's professional interests and career stage, LinkedIn is able to increase engagement and drive deeper levels of user loyalty. For example, a user who has recently updated their skills profile might receive a notification about a new online course that could help them develop their expertise.

This level of personalization has been a key factor in LinkedIn's success, as users are more likely to engage with content that is directly relevant to their professional development and growth.

Driving Incremental Revenue

LinkedIn's focus on delivering a personalized, engaging professional networking experience through mobile push notifications has translated into tangible business results. By leveraging the Braze customer engagement platform, the platform was able to automate multiple customer journeys, manage its premium subscription offerings end-to-end, and achieve a 20% uplift in revenue from the premium tier alone.

The ability to quickly and easily create and deploy personalized push notifications, without the need for extensive coding knowledge, has been a key factor in LinkedIn's success. This has allowed the platform to be agile and responsive to user needs, further strengthening its position as the premier professional networking destination.

Conclusion

LinkedIn's strategic use of mobile push notifications has been a crucial component of its digital transformation. By leveraging personalized, contextual notifications to engage users, drive career advancement, and enhance the overall professional networking experience, the platform has been able to achieve impressive business results.

The integration of real-time job alerts, industry news updates, and exclusive content have further solidified LinkedIn's position as a mobile-first, user-centric platform. As the professional networking landscape continues to evolve, LinkedIn's commitment to innovation and user-centricity will undoubtedly keep it at the forefront of the industry.