Rich media in push notifications is becoming increasingly popular among brands as it allows them to create more engaging and interactive messages. Rich push notifications are messages that include multimedia such as images, videos, audio, deep links, and interactive buttons. In this article, we will discuss what rich push notifications are and how brands can leverage them to drive conversions. We will also provide five real-world examples of rich media push notifications used by five different brands.
What are Rich Push Notifications?
Rich push notifications are messages that include multimedia elements, making them more visually appealing and engaging than standard push notifications. They allow brands to create more interactive and personalized messages that can help drive conversions. Rich push notifications can include images, videos, audio, deep links, and interactive buttons. They work through push technology, which means they deliver information to a user as opposed to the user requesting the information themselves.
How Brands Can Leverage Rich Push Notifications:
- Grab Attention: Brands can use rich media to grab the attention of their audience quickly. For example, a brand could use a video or image to showcase a new product launch or a special promotion.
- Improve User Engagement: Rich push notifications can improve user engagement with websites and apps alike. For example, a brand could use a deep link to direct users to a specific page on their website or app.
- Understand User Interests: Brands can use rich push notifications to understand user interests and segment them for higher click rates. For example, a brand could send personalized messages to customers based on their past purchases or browsing history.
- Convert Users Immediately: Rich push notifications can help brands convert users immediately with the help of interactive buttons. For example, a brand could include a "Buy Now" button in their push notification to encourage users to make a purchase.
- Stand Apart from Competition: Rich push notifications can help brands stand apart from their competition with more visually compelling content. For example, a brand could use a GIF or animation to showcase their product in a unique and engaging way.
Real-World Examples:
Starbucks uses rich push notifications to promote their seasonal drinks and merchandise. They include images and videos in their push notifications to showcase their products and create a sense of urgency.
Uber uses rich push notifications to provide users with real-time updates on their ride status. They include a map and estimated time of arrival in their push notifications to keep users informed.
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Sephora: Sephora uses rich push notifications to promote their new product launches and exclusive offers. They include images and videos in their push notifications to showcase their products and create a sense of exclusivity.
Airbnb uses rich push notifications to provide users with personalized recommendations based on their past searches and bookings. They include images and descriptions of recommended listings in their push notifications to encourage users to book.
Nike uses rich push notifications to promote their new product launches and exclusive offers. They include images and videos in their push notifications to showcase their products and create a sense of urgency.
In conclusion, rich push notifications are becoming increasingly popular among brands as they allow them to create more engaging and interactive messages. By leveraging rich media, brands can grab the attention of their audience, improve user engagement, understand user interests, convert users immediately, and stand apart from their competition. Real-world examples such as Starbucks, Uber, Sephora, Airbnb, and Nike show how brands can leverage rich push notifications to drive conversions and create a memorable user experience.